Most folks who have to write copy at work are not trained writers. One quick way to improve your writing is to remove “very” when it appears. Write “tenacious” instead of “very tough,” “seductive” instead of “very sexy,” and so on. *Lose The Very* is a free online tool that helps you do it. h/t Jarosław Morawski.
Not gonna lie. When I saw this email I got a little freaked out. I guess a lapse in vegan pizza orders means the hunt begins?
Can someone tell the team of copywriters at DDG how does the use of "generate" feel like in this case? Or is it just me?
The Copywriter’s Handbook by Robert W. Bly - An overview
https://jakelacaze.com/the-copywriters-handbook-by-robert-w-bly-an-overview
Unlock the secret to natural growth on X, Bluesky, Mastodon, and more with expert #writing tips that captivate your audience and evoke spectacular emotions!
See how easy it really is: https://fedica.com/blog/how-to-become-a-better-writer-to-grow-your-twitter-followers/?utm_source=mastodon&utm_medium=social&utm_campaign=tweepsmap-Our-Blog #marketing #copywriting #blogging
#Copywriting Formula: ACCA
Awareness: Present the problem
Comprehension: Make reader feel the problem. Explain your solution
Conviction: Create a desire to use your solution
Action: Call to action
Like this thread? Go deeper here:
https://fedica.com/blog/the-ultimate-copyriting-guide/
#Copywriting Formula: 1234
1. What I’ve got for you
2. What it’s going to do for you
3. Who am I?
4. What you need to do next
Any #copywriter out there willing to help our #nonprofit potentially save democracy. We can't pay but we can credit you and devote half our entire SEO budget to get these policy facts in front of military veterans.
#copywriting #branding #marketing
Stupid grammar/copy-writing question: should you capitalize the important keywords in the first sentence of the first paragraph in the same way you'd capitalize them in the title?
#grammar #copywriting
Thing is a Powerful Tool For Bla Bla Bla
vs.
Thing is a powerful tool for bla bla bla
#Copywriting Formula: Bob Stone’s Gem (Persuasion)
Here’s Bob Stone’s process for persuasive copy
#Copywriting Formula: AIDA
Attention – Get the reader’s attention
Interest – Interesting and new information that appeals to the reader
Desire – Proving the benefit of your service/product
Action – Ask for a response