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#copywriting

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Wendy Palmer<p>I was driving past one of those self-storage unit places and their slogan was “secure, smart, simple storage solutions” and it struck as perfection for its purpose.</p><p><a href="https://mastodon.au/tags/copywriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>copywriting</span></a></p>
The Agency Review<p>.<a href="https://mastodon.social/tags/HowardGossage" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>HowardGossage</span></a> changed the nature of advertising whether you know who he is or not. And you should. We review <a href="https://mastodon.social/tags/TheBookofGossage" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TheBookofGossage</span></a>: </p><p><a href="http://the-agency-review.com/book-of-gossage" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">http://</span><span class="ellipsis">the-agency-review.com/book-of-</span><span class="invisible">gossage</span></a> </p><p><a href="https://mastodon.social/tags/advertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>advertising</span></a> <a href="https://mastodon.social/tags/marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>marketing</span></a> <a href="https://mastodon.social/tags/copywriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>copywriting</span></a> <a href="https://mastodon.social/tags/business" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>business</span></a> @brucebendinger</p>
Metadrop<p>We have released a new Drupal module: Content First!</p><p>Our colleague <span class="h-card" translate="no"><a href="https://mastodon.social/@jorgetutor" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>jorgetutor</span></a></span> explains why we developed it and how to use it. If your site is evolving and you consider content to be a first-class citizen, this module may be a good addition!</p><p><a href="https://metadrop.net/en/articles/content-first-module-tool-support-ongoing-content-workflows" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">metadrop.net/en/articles/conte</span><span class="invisible">nt-first-module-tool-support-ongoing-content-workflows</span></a> </p><p><a href="https://mastodon.social/tags/contentdesign" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>contentdesign</span></a> <a href="https://mastodon.social/tags/contentstrategy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>contentstrategy</span></a> <a href="https://mastodon.social/tags/copywriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>copywriting</span></a> <a href="https://mastodon.social/tags/drupal" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>drupal</span></a> <a href="https://mastodon.social/tags/uxwriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>uxwriting</span></a> <a href="https://mastodon.social/tags/contentfirst" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>contentfirst</span></a></p>
Claudia KP<p>Head to the Copywriter Survey below to add your responses if you're based in the UK or work with UK clients. 👇📝</p><p>I'll be interested to read the free report on this in July! </p><p><a href="https://www.procopywriters.co.uk/take-survey-2025/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">procopywriters.co.uk/take-surv</span><span class="invisible">ey-2025/</span></a></p><p><a href="https://mastodonapp.uk/tags/Copywriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Copywriting</span></a><br><a href="https://mastodonapp.uk/tags/ContentWriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ContentWriting</span></a><br><a href="https://mastodonapp.uk/tags/MarketingTranslation" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MarketingTranslation</span></a></p>
AJ Sadauskas<p>Had a very insightful conversation about the limitations on AI with a marketing copywriter.</p><p>Her comment was that actually writing marketing materials is a small part of her job.</p><p>If it was just about writing something that persuades a customer to buy a product, it would be a cakewalk.</p><p>What takes time is the stakeholder management.</p><p>It's navigating conflicting and contradictory demands of different departments.</p><p>Legal wants to say one thing. Sales something different. Legal something else entirely.</p><p>There's higher-up managers who need their egos soothed.</p><p>There's different managers with different views about what the customers want and what their needs are.</p><p>And there's a big difference in big bureaucratic organisations between writing marketing collateral, and writing something that gets signed off by everyone who needs to.</p><p>She's tried using AI for some tasks, and what that typically involves is getting multiple AI responses, and splicing them together into a cohesive whole.</p><p>Because it turns out there's a big difference in the real world between generating a statistically probable output, and having the emotional intelligence to navigate humans.</p><p><a href="https://social.vivaldi.net/tags/AI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AI</span></a> <a href="https://social.vivaldi.net/tags/LLM" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LLM</span></a> <a href="https://social.vivaldi.net/tags/ChatGPT" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ChatGPT</span></a> <a href="https://social.vivaldi.net/tags/enshittification" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>enshittification</span></a> <a href="https://social.vivaldi.net/tags/LargeLanguageModel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LargeLanguageModel</span></a> <a href="https://social.vivaldi.net/tags/Marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Marketing</span></a> <a href="https://social.vivaldi.net/tags/Capitalism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Capitalism</span></a> <a href="https://social.vivaldi.net/tags/TechBros" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TechBros</span></a> <a href="https://social.vivaldi.net/tags/LargeLanguageModels" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LargeLanguageModels</span></a> <a href="https://social.vivaldi.net/tags/Writing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Writing</span></a> <a href="https://social.vivaldi.net/tags/work" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>work</span></a> <a href="https://social.vivaldi.net/tags/copywriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>copywriting</span></a></p>
Claudia KP<p>When the client wants 'The Birds' but doesn't have a budget... they may just get 'Birdemic: Shock and Terror' (2010)!</p><p>We're so used to watching films with reasonable budgets, acting, and production levels that it comes as a bit of a shock when one is hilariously bad.</p><p>Due to limited funds, director and "visionary writer" James Nguyen couldn't hire a full-time film crew. Instead, cast members performed these tasks. To make the film appear more professional, Nguyen later made up names for crew members in the credits.</p><p>He also couldn't afford filming permits or good special effects, so a lot of it was shot at random locations and used truly terrible CGI.</p><p>Finally, he had to advertise the film himself by putting banners, fake blood, and fake birds all over his van. Unfortunately, he misspelt "Birdemic" as "Bidremic".</p><p>This might be a good example to use when agencies want a masterpiece on virtually no budget. </p><p><a href="https://www.imdb.com/title/tt1316037/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="">imdb.com/title/tt1316037/</span><span class="invisible"></span></a></p><p><a href="https://mastodonapp.uk/tags/xl8" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>xl8</span></a> <a href="https://mastodonapp.uk/tags/BadFilms" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>BadFilms</span></a> <a href="https://mastodonapp.uk/tags/Copywriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Copywriting</span></a> <a href="https://mastodonapp.uk/tags/Writing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Writing</span></a> <a href="https://mastodonapp.uk/tags/Film" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Film</span></a> <a href="https://mastodonapp.uk/tags/Films" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Films</span></a></p>
thudfactor<p>Does everything have to be An Experience? All I did was buy some cheaters. </p><p><a href="https://hachyderm.io/tags/design" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>design</span></a> <a href="https://hachyderm.io/tags/copywriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>copywriting</span></a></p>