"35% of the UK public don’t know that cardboard is a tree-based product, 15% are unsure about paper and 11% claim to be unaware that wood itself is made from trees.
In addition to misidentifying materials sourced from trees, significant numbers of those surveyed also thought that non-tree-based, natural materials such as bamboo (53%), cotton (14%) and flax (10%) could be made from trees."
https://uk.fsc.org/newsfeed/results-from-the-2025-fsc-uk-consumer-survey
